Our Facebook page has definitely been a big boost for our business. That's why I have made it a mission of mine to encourage our GreatRep retailers to put up their own business page. Unlike a personal page, the business page has whistles and bells that are specifically designed for a business environment. You may even want to go into Facebook Ads and pay on a cost-per-click basis for driving traffic to your page.
A Facebook business page is especially well suited to retail business, either brick and mortar or on-line. It's basically like having your own instant billboard that can be used to let your favorite customers know what you're doing, on a daily basis, to get them back in your store. Plus, the ease with which you can add images helps with the page's eye appeal - a very important consideration.
How do you get started? It's simple. Go to http://www.facebook.com/pages/create.php.