Today, everything on the Web is image driven. Putting a funky image on Pinterest or your GreatRep.com directory listing won't cut it. Logos are the worst! What you need is a WOW shot that will grab eyeballs in the blink of the eye. I bring up Pinterest because it gives you images, images and more images. Take a look at http://www.pinterest.com/greatrepsupport/ and you will see what I mean.